Contents
OVERVIEW
What is local SEO? Why is it so important to businesses large and small?
TOP 7 BEST SEO PRACTICES FOR LOCAL BUSINESSES: TRY THEM!
1. TRY TO GET REVIEWS
2. START WITH PARTNERSHIPS WITH LOCAL COMPANIES
3. MOBILE-FRIENDLY
4. CREATE PROFILES ON GOOGLE MY BUSINESS: YELP OR OTHER PLATFORMS
5. DON’T FORGET LOCAL CONTENT IN YOUR STORIES
6. KEYWORDS!!
7. OPTIMIZE PAGE STRUCTURE
CONCLUSION
The Best SEO Practice for Local Business in 2022: DO NOT MISS THEM!
OVERVIEW
One of the most used and most important strategies for businesses is local SEO. With this type of practice, companies tend to become exponentially growing in their region. This means that they will attract many new clients in an organic, fast, and efficient way. About half of the searches made on Google are local. This means that the vast majority of these searches will convert quickly. We bring you this article where we show you some tips for you to implement the best practices for local businesses. Continue reading if you are interested in knowing what to do in order to stand out in the local market.
What is local SEO? Why is it so important to businesses large and small?
Local SEO is about organically positioning a local business in the search results of search engines such as Google, and Bing, among others. These results are called the Search Engine Result Page. Each user has a different one due to factors that allow it to vary.
Those responsible for local SEO always try to improve the place where their brand is positioned in the search engine. One of the characteristics of this is that a small company could not compete with a large company at a global level, but at a local level. This type of algorithm does not focus on favoring large companies, but rather seeks to satisfy users.
TOP 7 BEST SEO PRACTICES FOR LOCAL BUSINESSES: TRY THEM!
TRY TO GET REVIEWS
Everything revolves around reviews. Practically, the word of mouth plays an essential role in local SEO. This allows you to gain relevance in the market, but you can’t get it just because people talk about your company in chats. You need reviews, reviews, and more reviews. Google tends to use these reviews to be able to categorize businesses as valuable and position them at the top of the ranking.
Businesses should focus on organically requesting reviews from their customers. These could be obtained from social networks such as Facebook or Google My Business. All the reviews are good; including the bad reviews. Why? Well, no one will believe that a business does not have a single bad review. Obviously, we are not perfect, so more than one client can always be upset. All this; Bad and good reviews build credibility in the eyes of potential customers. That is why you must ensure that the positive reviews outweigh the negative ones.
START WITH PARTNERSHIPS WITH LOCAL COMPANIES
You need to establish strong ties with other companies that are not part of your competition. This type of local SEO practice consists of making a partnership with businesses and companies that are not in your market niche.
This type of strategy focuses on getting mentions and backlinks. By allowing another company to mention you, Google detects a very clear message: recognition. Search engines get a message that your business is valuable in that geographic area.
MOBILE-FRIENDLY
Mobile phones are used more frequently than computers. Many companies underestimate the power of mobile-friendly websites. Responsible web designs allow you to guarantee optimal browsing experiences for all your customers and potential customers.
Google has also launched a specific index for mobile users. This is called Mobile-First Index. Google and all other search engines will have to rate results based on the type of device users use to search.
CREATE PROFILES ON GOOGLE MY BUSINESS: YELP OR OTHER PLATFORMS
Searches began to take on relevance when Google Maps and the Local Business Center began. That is why creating a profile on Google My Business can help your business have a much greater relevance thanks to the reviews you could get.
Potential customers tend to search for businesses near your location. By having this type of profile, your business will begin to appear on Google Maps as the first option. In addition, users can find images, your products, and all the information they might need to be able to decide to consume your products.
Also, profiles like Yelp, or online directories could help you be more recognized in your local area. With this, you could combine marketing strategies that will help you boost your credibility and brand recognition.
Exposure is one of the things a Google My Business profile will give you. That is why you must present your profile in the best possible way. You must make an authentic description of your business, including all relevant information. Also, look for the category that best defines your business. Provide all kinds of images that can show the user everything you want them to know about your business.
DON’T FORGET LOCAL CONTENT IN YOUR STORIES
Showing your customers that you really belong where your company is is important. There is nothing better than letting content express itself on behalf of and for you. All this content will allow people to start talking about you, or things similar to your business to be related your company.
We recommend that you create posts about events, and local activities and implement strategies linking these events. Try to create videos supporting other types of causes that benefit the inhabitants.
KEYWORDS!!
Use keywords in the content of your website or your profiles. Keywords help your potential customers find you faster. There is a tool on google called Keywords Planner. This tool will allow you to find the most searched words in your region or by your location. Thus, you will be able to know the list of words that you should use in all your posts.
OPTIMIZE PAGE STRUCTURE
The structure of your page is too important for local SEO. You need your web page to include title tags, headers, meta descriptions, and an accessible URL. By using all of this correctly, your SERP ranking will improve significantly. Try not to overlook these elements of the structure:
• Title tag: 99 percent
• Robots.txt: 88 percent
• Sitemap.xml: 73 percent
• Meta description: 72 percent
• H1: 68%
• Schema.org: 44 percent
CONCLUSION
SEO is evolving and changing faster than anything. You never know what other kinds of new tools or features will show up in the SERPs. However, you can work on the current ones to produce much more sales in your company. It is necessary that you implement these 7 tips to generate local SEO and that your company begins to receive much more notoriety. You will be able to get clients organically, create loyalty in your clients, to consequently increase profit margins.
