Contents
OVERVIEW
What is SEO?
What is WordPress?
TYPE OF SETUP FOR WORDPRESS
1: RELIABLE HOSTING
2: Get an SEO-friendly theme.
3: FREE SEO PLUGINS
4: ESTABLISH YOUR DOMAIN
5: SET THE VISIBILITY OF YOUR SITE
6: ENABLE SEO-FRIENDLY PERMANENT LINKS
7: VERIFY YOUR SITE IN THE GOOGLE SEARCH CONSOLE
8. CREATE URLS FOR PAGES AND POSTS
CONCLUSION
THE BEST SEO SETUP FOR WORDPRESS
OVERVIEW
WordPress allows you to create a website that is directly SEO friendly. However, the fact that you manage to create a website on this platform is not enough if you want to position yourself at the top of the ranking. To be one of the main sites in the search engines, you need to know the SEO tactics to implement them in the best way. In this article, we bring you the best SEO setup for WordPress so you can get more traffic and make your business grow.
What is SEO?
SEO stands for Search Engine Optimization; this is a strategy used on websites in order to get much more traffic. This immediately causes the websites to rank at the top of the search engines.
These strategies are not about cheating Google or playing with the numbers. Search engine optimization is all about the website you optimize having optimized code and formatting. This will help search engines find your website almost immediately.
In other words, when people search the internet for a topic that deals with your company, the content will be optimized so that your site can appear in the first place. This causes more people to start clicking through to your website.
What is WordPress?
WordPress manages content around the world. This is so big that it manages more than 35% of the entire internet. WordPress is probably the site that big companies decide to use. This is so useful that even the Rolling Stones use this for their website. Can you imagine how important this is for even these stars to use it? This site started as a blogging platform back in 2003. However, it quickly became a powerful, flexible, and viable e-commerce solution.
TYPE OF SETUP FOR WORDPRESS
RELIABLE HOSTING
Reliable hosting is the first thing you should make sure you have. Everything that has to do with speed, security, and uptime are key reasons to carefully decide how you will use your hosting.
Loading speed tends to directly impact everything that has to do with SEO performance. Also, if you don’t focus on security vulnerabilities, they could lead to certain site quality issues.
In this step, you should focus on not expecting to save money and choose the cheapest option. Instead, you should choose high-quality ones. WordPress gives you three providers that you could consider; They are safe, reliable, and fairly inexpensive.
Get an SEO-friendly theme.
There is a default theme like “Twenty Twenty,” but this isn’t the most attractive. You can choose a better one by paying the premium account. If you don’t want to invest, there are free themes that you can find in the control panel.
The sane advice is to choose one that is also SEO friendly. Not all free ones are supported. Also, some themes might include scripts and plugins that you might not need. All of this could slow down the overall performance of your site. Try to run tests of what it would look like.
FREE SEO PLUGINS
The first thing you should do is install an SEO plugin. You could install two free options; (1) Yoast SEO, (2) “All in One SEO” Package. However, there are plenty of other WordPress SEO plugins you could look into if you want to invest in this. Plugins never optimize your website. These make it easy for you to do it and comply with best practices.
You can install these plugins in WordPress in the administration panel. Next, you will be navigated to the “add new plugin” page. Next, find the plugin you want to install and click install now. After that, just try to activate the plugin.
ESTABLISH YOUR DOMAIN
Domains with little creativity do not have a big impact on SEO. You must ensure that your site is only accessible through a domain name. Google takes care of identifying these as different URLs. To set it up, go to settings, then General, and set the domain you want.
If you are going to replace the domain of another site, make sure to use the same version that you used previously. Make sure you have the SSL certificate, and also run the website always using HTTPS. You can get a certificate installed with a hosting or developer. Another option is to explore the free Let’s Encrypt solution.
SET THE VISIBILITY OF YOUR SITE
WordPress lets you discourage search engines from indexing. This means that your site will not rank. This option is used while the website is in full development. This prevents it from being indexed while the pages and contents are not completed.
Remember to remove it, because it’s all too common for this block to stick around after launch. Check the settings by going to settings, then reading. Uncheck the box that is with the check.
ENABLE SEO-FRIENDLY PERMANENT LINKS
The structure of the URLs is quite important. You must make sure that your configuration is the most SEO-friendly.
Generally, URLs that have meaningless letters and numbers are not compatible with search engines. Users will not be able to identify in any way what the page is about. Check settings, then permalinks.
VERIFY SITE IN THE GOOGLE SEARCH CONSOLE
Verification in the Google Search Console is essential. You will be able to do it in the YOAST plugin. Then, choose general, go to Webmaster Tools and there you must enter the content of the HTML tag. Immediately, you should submit your XML Sitemap in the Sitemaps tab.
CREATE URLS FOR PAGES AND POSTS
WordPress tends to use the title of your page to create the URL. This will be able to generate long, and often short, URLs in the SERPs. Even if the URL has already been created for you, you can configure and override the default one.
CONCLUSION
We could write many more tips for setting up WordPress. However, we have provided you with the ones that will work best for you to implement this strategy on your new website. Put them into practice and you will love the results in the search engines.
